Guidelines on logo usage, including variations, sizes, spacing, and placement.
The Tritium logomark and logotype are the core visual elements of the brand.
How to use the Tritium logo.
Landscape version – for preferred use
The Tritium logomark and logotype are the core visual elements of the brand identity. Consistent use of the Tritium logo and wordmark is essential in creating a united brand identity. The master logo is supplied as artwork and should never be altered, distorted or re-created in any way.
Landscape version is the preferred use of the logo and is the most common format. This can be in one of the brand colours as long as it adheres to the colour guidelines.
When the logo is placed on a background image, colour, or surface, it must contrast unless the logo is a watermark, in which case it is acceptable to have transparency on the logo or a low contrast ratio.
Portrait version
The Tritium logo, placed in portrait mode, is for applications where the landscape version is not applicable. When using the portrait format, the logomark must be centred with the Tritium text. The master logo is supplied as artwork and should never be altered, distorted or re-created in any way.
Clearance zone
It is essential that ample clear space be given to the logo whenever it is used. The minimum clear space requirement for the logos is the equivalent the height of the ‘T’ in Tritium around each side. Be generous with space around the logo to ensure clarity and impact.
Minimum size
The minimum width the logo should be no smaller than 20mm for landscape and 10mm for portrait format.
Logomark
The Tritium logomark can be used in some applications without the logotype. Consistent use of the Tritium logomark is essential in creating a united brand identity.
It is essential that clear space is included around the logomark whenever it is used.
The master logomark is supplied as artwork and should never be altered, distorted or re-created in any way.
Logo on colour block: Minimum contrast ratio of 2:1
Logo on Image: Minimum contrast ratio of 2:1
Logo back and white: Minimum contrast ratio of 2:1
Partner co-branding
The Tritium logo or logomark must be separated from the partner logo by a thin black or white line. Clearance zone rules apply when locked up with partner logo.
Logo misuse
The Don’ts of using the logo
Product Logos.
Download our product logopacks here:
TRI-FLEX
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RTM
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